I am a product designer with seven years of experience working in cross-functional teams, collaborating closely with product managers, engineers, business analysts, and clients to turn complex problems into clear, usable solutions.
My work spans insurance SaaS — a domain where the problems are rarely simple, the stakeholders are many, and the pressure to move fast is constant. I have learned to navigate all three.
“In design, you’re solving for user needs and business goals. In research, you’re solving for a lack of information.”
— Erica HallBoth halves of that equation matter to me. Good design needs a solid foundation of understanding, and I have spent my career building both — running discovery with clients, validating with users, and working closely with the teams who build what I design.
My design philosophies
A beautiful interface that confuses people is not a good interface. I start with what needs to work, then make it feel right.
Rushing to a solution before understanding the problem is the fastest way to build the wrong thing. I slow down at the start so I can move faster later.
The people using a product know things I do not. Research and testing are not checkboxes — they are where the best ideas come from.
What people say
“Katerina is a safe pair of hands. I feel confident about the outcomes of features she is involved in.”
“Kat has a very clear and deep understanding for any project she works on. It never seems to phase her how complex a project can be.”
“She is the best UX/UI designer I ever worked with. Stable, hard-working, with a positive attitude, focused on the details, and self-motivated.”
“She always tries to understand the wider and deeper picture when she delivers. I know that she is a very reliable and accountable person and works with great accuracy.”
Outside of work
The kitchen is my favourite place to experiment. I like taking a recipe as a starting point and then pulling it apart to see what happens when you change something.
A good way to reset. Turns out slowing down your breathing also slows down your thinking, in the best way.
Most of my best thinking happens on walks with my girlfriend and our dog. No agenda, no deliverables.